参考答案

（1）由于该公司推出新型香烟后，最初销售状况良好。但随着市场环境发生改变，企业面对的现实市场状况与最初的预测开始产生越来越大的差距，战略所依赖的基础就显得越来越糟，从而使失效率大为提高，这属于战略失效中的晚期失效。
（2）由于该产品推向邻国后，在邻国市场上取得良好的业绩，销售增长率.相对市场占有率均较高，由此可以判断属于波士顿矩阵中的明星产品。（参见教材123.151页）
Solution
（1） At the beginning of public new cigarettes, it sales well. With the changes of market environment, the gap between the markets that company faces and the initial forecast is more and more large, and the basic foundation of the strategy will be worse and worse. It raises the rate of failure, and belongs to terminal failure of the strategic failure.
（2） The performance of the sales is very good, with high growth rate and sales and high relative market share after public the new products to neighboring country, it can be seen that it belongs to the star products of BCG.