参考答案

（1）由于该公司推出新型红酒后，最初销售状况良好。但随着市场环境发生改变，企业面对的现实市场状况与最初的预测开始产生越来越大的差距，战略所依赖的基础就显得越来越糟，从而使失效率大为提高，这属于战略失效中的晚期失效。
（2）由于该产品推向邻国后，在邻国市场上取得良好的业绩，销售增长率，不过市场占有率较低，有待进一步提高，由此可以判断属于波士顿矩阵中的问号产品。
（3）市场渗透法是指在新产品投放市场时确定一个非常低的价格，以便抢占销售渠道和消费者全体，从而使竞争者较难进入市场。该公司从红酒定价入手，确定了一个很低的市场价格，几年之后逐步占领了市场。说明采用的渗透定价法。
Solution:
（1）The strategic failure of the company should be classified as late strategic failure. After the company introduces the new red wine into domestic market, the sales is good at the beginning. However, with the change of market condition, the difference between the actual market condition and the initial forecast becomes larger, so the basis which the strategy relies on becomes worse, which increases the possibility of strategic failure
（2）The products should be classified as question marks products according to Boston Matrix. As the product is introduced into the foreign market, the performance is good as the growth rate is high, but the market share is not high
（3）The company uses market penetration pricing method, which means that new product is introduced into market with low price in order to gain a large market share and associated economies of scale before competition builds. As the company determines a very low price for the red wine, and gains large market share in several years, we can conclude that the company use market penetration pricing method